Taipei Cycle Show Report

  

  

Brand Perception Catching up with Reality

The recent Taipei International Cycle Show (March 2–5), saw the Exustar sales team busier than ever. Visitors were particularly impressed with new products like carbon fiber road shoes with rubber walk pads, and what is probably the strongest Indoor pedal on the market, the E-PS10.

General manager Calvin Hsieh said, "Our booth was buzzing with people. We met with more of our customers than ever before."

While Exustar's products have always been high quality, at times in the past, said Hsieh, "The image of our products in the market has lagged behind." That seems to be changing. "The most common comment I received at the show was that the perception of our brand has improved in the last year. That is gratifying."